RETAIL INSTALLATION AND EXPERIENCE DESIGN
NIKE HOUSE OF INNOVATION
PARIS, FRANCE
2024

ATHLETE AND INNOVATION FOCUSED EXPERIENCES WERE DEVELOPED THROUGH A GLOBAL DIRECTIVE FOR THE SUMMER OLYMPICS. THE WORK MOVED FROM GLOBAL STRATEGY TO HANDS ON EXECUTION, LEADING DESIGN THROUGH TO INSTALLATION AT THE HOUSE OF INNOVATION PARIS ON THE CHAMPS ÉLYSÉES.

DESIGN DIRECTOR: ERIN CUEVAS WITHIN NIKE, INC.
SPATIAL DESIGN: HOTEL CREATIVE
HOI ADAPTATION + PRODUCTION: RANDOM STUDIO AND SATIS&FY
EXPERIENCE DEVELOPMENT: UNCANNY VALLEY STUDIO
SPATIAL PHOTOGRAPHY: BENOIT FLORENCON
CREATIVE COLLABORATION: JUAN CHAVEZ AND JOHNNY MARTINEZ
LARGE CROSS FUNCTIONAL TEAM COLLABORATION